You have a brand, perhaps designed professionally, that you want represented online to match your vision. You know the importance of creating an online presence, but lack the knowledge or even the time to execute properly. That’s where I come in! Many companies, like yourself, have recognized the awesome value and benefit in social media marketing. You’ve seen how social marketing not only drives quality traffic, leads and sales, but it also boosts your online reputation. However, as a business owner, you don’t spend much time on social networks yourself, so it’s quite a challenge to figure out exactly where to focus your attention. While social marketing and advertising are an integral part of online marketing strategy, at its heart, social media is about people, conversations and developing leads and sales from those relationships.
1. Design Knowledge
With a background in design, you can guarantee that what I showcase on your account will be designed professionally and appeal to your target market. No cheap stuff here. It isn’t just about the content I post, BUT the aesthetics that go along with each post. In today's world, it is more important than ever that your social media manager has the skills necessary to conceptualize and create eye-catching images for your social media posts.
2. An Aptitude for Writing
A social media manager should have a good command of the language and the ability to express him or herself in writing. While I may not be writing blog posts, I will be communicating with customers on a daily basis - and 99% of this communication will be in writing. With extensive copywriting experience, I have a way with conveying ideas through written content and can maintain a consistent voice when writing on behalf of your brand. Just like you, I have a passion and excitement for your business because I want you to succeed just as much as you do! Not only this, but I take pride in guaranteeing top-notch professionalism, while avoiding those embarrassing grammatical or spelling errors.
3. A Customer-Service Mindset
With more customers than ever using social media to get assistance from brands, your social media manager must be customer-service minded. Posting sharp or clever sayings, captivating images and inspirational content will only get you so far if you’re not responding appropriately to customer-service queries. A quick response to questions and complaints, a “customer first” mentality, and the ability to move difficult questions offline are all important aspects of social customer service. I'm well aware that your social media presence is your brand’s face online; that everything conducted online is a representation of the brand – for good or for bad.
4. An Understanding of SEO & Content Marketing
As a person involved in the day-to-day management, promotion and distribution of content, an understanding of SEO and content marketing is a must. I have a big picture understanding of how social media content fits into search rankings, and how all content operates within the business’s marketing funnel.