How to Create Social Media Content in One Day
I have clients consistently coming to me, stressed beyond belief asking how they should tackle their social media accounts. They either have complete writer's block or simply not enough time in their schedules to create an online presence that sells. So I thought what better time than now to let you all in on a few secrets that will help you dive in head first, but still leave you in a positive mood when all is said and done (because how productive can you be when you're feeling completely drained?!)
I know it's no easy task and it took me YEARS before I was able to master what worked on social media and what needed to be thrown to the trash. I was where many of you are, knowing content HAD to be created, but dreading the hours and days I knew needed to be delegated to pulling content out of nowhere. My brain went into overload and I would end up in tears, so frustrated that when I needed the ideas to flow, they were doing the complete opposite.
So without further ado, lets get right into it. As I always say and cannot stress enough, it is absolutely necessary you remember to always create posts that provide value for your audience. Keep that in mind as we move forward.
What I find most effective when generating content is to block off one whole day at the end of each month to devote strictly to planning for the upcoming month. Start by brainstorming themes for each day of the week. Either create a calendar yourself or downloading a free, printable version from online. You will then write the theme next to the day. It could look something like this:
TUESDAY: Share tips from your industry (ex: if you are a photographer, this may include a wardrobe guide for families or couples, that year's colour trends,etc.)
WEDNESDAY: Feature other accounts that you admire (ensure these are still related to your field of work - ex: if you are a wedding planner, showcase local florists, venues, etc.)
THURSDAY: Share your work (featuring your work is important, but people get sick of seeing nothing but this)
FRIDAY: #fridayintroductions (it's always a good idea to show the face behind the brand. It adds a personal touch and makes you more relatable. Share fun facts about yourself.)
SATURDAY: Share inspirational quotes
SUNDAY: Testimonials from clients (This is where your audience is able to rate you above your competition. Share raw, honest reviews from past clients.)
Once you have established how each day of the week will look, it is now time to work through all days of the month. Start with Monday and begin to brainstorm posts related to that day's theme and fill in the corresponding boxes of your calendar. For instance, I have used Mondays for #motivationmonday. So perhaps I would share a personal story of my journey as a business owner and how I grew to be where I am now. If you are still feeling a bit overwhelmed at the beginning, it's okay to spread the planning period over a week's time until you get the hang of it. Take a couple hours each day and work through each theme until completed. Once your makeshift calendar is full, transfer over to an app like Planoly to schedule your posts and not have to worry about them each day! It has been an absolute game-changer in my business!
Some other helpful tips that I implement? If I am browsing through Pinterest during non-work hours and I see a quote or image that peaks my interest, I normally either take a screenshot or have a Pinterest board of ideas to use as a "bank" for posts. IT's super helpful to refer to when feeling stuck.
NEVER stop looking for inspiration. Whether at the mall shopping, out with friends, at the movies or eating at a restaurant, there is a world of bright ideas everywhere. You just have to open your eyes in order to see these opportunities. Don't be afraid to open up and reveal your true self to the world. The rewards will speak for themselves.
If you do not have access to a functioning camera (other than your phone) or proper lighting where you are, downloading images from free stock photography sites are a great resource.
Have a question about this topic? Feel free to post below and I will be sure to answer!