Social Media Etiquette
Did you know there’s such a thing as Social Media Etiquette? It shouldn’t be such a surprise since social media is such a public forum. One wrong post can have serious consequences for your brand reputation. Use this guideline to ensure you're following social media etiquette "to a T".
1. No Automation Services/Bots
Aren’t you tired of getting DM’s or replies to posts that are irrelevant to the post itself? Well, chances are it’s a automated service/bot, and it’s annoying! When you start using automated services/bots, your account will typically get tagged as spam which isn’t good for your business. Get into the habit of doing things yourself since it’s very clear to the average person on the difference between something that’s automated versus something that was completed by a human. You should also get into the habit of switching up the type of content you post on a regular basis.
2. Don't Follow/Unfollow
Annoying isn’t it? Well you’re not alone! This is a practice that shouldn’t be followed by anyone! “no pun intended ;)”. This can hurt your social media reputation! There’s even been instances where business owners have been called out by people effected by the unethical practice, and in turn, those accounts received a horrible reputation. Follow accounts that peak your interest and it’s only a matter of time before that account recognizes you and will follow you in return.
3. Space your Posts Out (avoid "overgramming" and filling up others newsfeeds)
With so many social media platforms it’s extremely easy to go on information overload. Spacing out your posts gives time for your audience to soak in the information you put out for them. It’s a great idea to have a schedule to follow so that when your audience gets to know you, they’ll know what to expect on every day of the week.
4. Tame Hashtag Use
When using hashtags, make sure you don’t use too many of them, since it can make you look desperate. Instead, select a couple hashtags that are relevant to the post and that will grab the required exposure online. Your hashtags should help you join a larger discussion of target a specific audience, without forcing your audience to reconsider their decision to follow you.
5. Respond to Comments (&Quickly)
When you require help on an important question, you want a response quickly don’t you? So does more than 53% of social media users! It’s an excellent habit to get into by taking the time to respond to your audience promptly. Ignoring a negative review or feedback in a timely manor can lead to the loss of a customer or a major PR disaster.
6. Don't Follow Just Anyone (Ensure they fall under your target market)
Get into the habit of following people that you are truly interested in following. It’s not worth following thousands of random people with hope that they’ll follow you back. Instead you’ll be left with over saturated feeds of irrelevant posts, which will tarnish your brand reputation and detract from the perceived value of your social media presence. Follow brand ambassadors, watch dogs in your field, active fans and fellow industry professionals.