One of my favourite projects to date was designing the branding for On the Block Jewellery. Not only did I have full creative reign from concept to website design, but the bond that I created with owner & talented jewellery designer, Steff, is one for the books. Sometimes you just come across a client for a reason and I am so glad that we connected. We "get" each other, which obviously made the process so much smoother. On the Block is about creating pieces that tell a story; your story through simple pieces. I wanted to showcase Steff's style in a minimalist way that made her jewellery truly shine. Her product images encompass organic and botanical elements, so I brought that forward through the use of green and blue shades for her colour palette. Along with this, we designed a new logo, print material and a fully customized website and it fit her timeless vision just perfectly. Here are some snapshots of our process and final products. You can also check out her site live at

Jewelry Mood Board
On the Block Jewellery Logo
On the Block Jewellery Website