Carla came to me before launching her new photography business in 2017. She explained hat she has always had a passion for shooting pictures; inheriting the talent from her mother who was also a photographer. After having two children of her own, Carla knew she wanted to open up her own studio to capture memories of children and families in fine art form. After discussing this vision further, we agreed that a classic and timeless approach was the way to represent Carla's business. I designed a mood board with this in mind, but adding an "industrial chic" vibe to the future studio space. Below you can see how I took the mood behind the brand from idea to conception, and finally completing the process with Moxie & Grace's new website. Visit www.moxieandgracephotography.com to view in more detail.