Tashira came to me to develop her already existing brand, Lott of Events. She had a logo, but felt it did not represent her well or the impression she was trying to give her clients. A neutral geometric design is what she had in mind this time as she did not want her audience to associate her with just weddings as she specialized in all event planning. As well, she explained that she adored calligraphy and the mixing of font styles. A simple and classy brand is what I created for her.